1)Research Keywords:
Before writing any articles first check the keywords for which it is searched
heavily. Writing articles that is not search much by peoples will not probably drive any traffic to
your site. Google has a free keyword tool by which you can have an idea about the lists of keywords
that is searhed by people. You can have access the tool by visiting link https://adwords.google.com/select/KeywordToolExternal
From the tool you will also get an idea about Local Search Volume of last month, Global search volume,
Advertiser competition, Average CPC rate, Search volume trends etc. From the google keyword tool,
a) After putting your desired keywords Download the sheet in an excel sheet.
b) Find out your kind of keywords (that match your website content and products).
c) Sort them by daily searches.
2)Write original and optimized content:
User as well as SEO like original contents. Also make sure not to violate google webmaster guidelines.
Before writing any contents make sure you read their webmaster guidelines. An intelligent SEO writers
keep the right balance of keywords throughout the contents. Don't use SEO keywords too much. In general
it is good idea to keep 5% to 10% usage of keywords to write SEO articles.
3)Optimize your webpage:
Put the keywords in Title, Description and add more keywords in the keywords area.
Properly use H1 to H6 tags. Note that Alt Tags must be placed on the images wherever possible.
I have listed optimization of webpage topics in the post http://arjudba.blogspot.com/2009/11/affordable-search-engine-optimization.html
4)Do offpage promotion for your website:
After you write good content, doing onpage /webpage optimization now go for offpage optimization. There
are many companies who do affordable Search engine optimization offpage process. You can check a list of
off page process list from http://arjudba.blogspot.com/2009/10/seo-link-building-directory-article.html
5)Use tools to monitor your site:
Make sure you have installed google analytics, google webmaster tools
to monitor your site. Google webmaster tools allow webmasters to check indexing status and optimize
visibility of their websites.
It also let webmasters know about
- Check and set the crawl rate
- List internal and external pages that link to the site
- See what keyword searches on Google led to the site being listed in the SERPs,
and the click through rates of such listings
- View statistics about how Google indexes the site
- Submit and check a sitemap
- Generate and check a robots.txt file
- Set a preferred domain, that is with www or without www.
- Any crawl error, keyword significance for your site.
- List of sitelinks generated for your site and let it allow to block any sitelink.
- Parameter suggetions like start index.
- Top search queries that resulted your site appear in google search in terms of impressions
as well as clicked to your site.
- List the google subscribers statistics of your site.
- Provide any HTML suggestions like to detect any potential issues with content on your pages,
including duplicate, missing, or problematic title tags or meta descriptions.
In the post http://arjudba.blogspot.com/2009/07/how-to-setup-google-webmaster-tool-for.html it is described how to setup google webmaster tools.
Related Documents
http://arjudba.blogspot.com/2009/07/how-to-setup-google-webmaster-tool-for.html
You can also try the iSpionage keyword tool as well, for the keyword research part. It works just great, i have been using it for quite some time now and gives great results. You can try it yourself, make an opinion.
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