Web-master, working in small companies often feel that web-optimization (SEO) - a complex and mysterious art that they should strive to understand and which they must master. But this is totally untrue. SEO - it's just text.
As an expert on SEO, every day we encounter errors intentioned web-masters, who unknowingly have done everything they could to hide our site and its subject away from the search engines. They do this by assigning the image file name in the form of numbers or words that are not related to the image itself. Pages presentation called product.gif, and they do not contain any tag hints, no text, but contain a link to the main page with lots of images, which is called intro.html.
Even if we use a standard copyright the software to our site can use SEO, html files are called keyword phrases, calling the catalog image more important keywords, including the same words in the title and text. And let us apply the text size, at least 500 words. Many site owners believe that is sufficient to use only a few images of products and a nice logo.
This is wrong. We should use our keywords in the text, because search engines will not be able to know what we are selling this particular product or the service.
Text - this is what guided search engine, determine what our website. Text metatag , the text in the header, the text on the main page, the text in the names of images and text in our domain name and the names of folders. SEO - is the word on the page, but not the image of words, made beautiful graphics, created by our designer.
Then try to search for pictures on ordinary words to compare them with the file names used to describe these pictures. Carry out a search of any combination of numbers, and we will understand how part of the normal figures are the names of image files.
Obviously, the designer not only used part of the text and numbers as names of images and pages, but also removed the hyperlinks from important keywords in the text, the text, which was prepared under our direction. Hyperlinks in the text are another important element of SEO, who do not like designers due to the fact that it changes the color of the text to help visitors to understand that this is a hyperlink.
While designers and SEO professionals rarely work together, they have to do it. Even despite the fact that specialist SEO to print keywords in the box "save as" simply because designers do not do it.
If we hire a copywriter, then it must also cooperate with the expert in SEO, although in this case the task specialist SEO copywriter is simply to convince that the text should not repeatedly use the keywords. Copywriters do not like to repeat and often proud of what they are saying the same thing in different words. But search engines still do not support the use of a thesaurus (a dictionary) to determine the content of the page.
Related Documents
http://arjudba.blogspot.com/2009/10/seo-link-building-directory-article.html
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