When a visitor comes to our site by clicking a search engine, whether it is something intrigue, in order to continue the navigation on our site they asked a question? Generally, as the search engines evaluate our site? They do not take just index.html, and comb all the links. So all our pages should be informative enough - otherwise the user can leave without finding what he needed, even if we have it. The idea is that we get visitors through all the existing pages on our site.
In other words, each page should be a mini-site. To achieve this is not too difficult, just look at our index.html. Create a navigation menu and paste it into every page. On each page have to be a reference to the main, to other key site pages, e-mail address. If our site consists of several hundred pages, limit to two dozen key.
Consider the page that will open in new windows, and are intended primarily for displaying large graphic files or small text fragments. On these pages, just put a link to the main. Some believe that putting in the code page Tag "no index" it is not indexed. In fact, some search engines have to ignore this tag, indexing all the pages from and to.
Reassess every page, word by word, making each a separate set of keywords, phrases. Identify them is not hard enough to see what the words are often repeated in the text of the page. If we still find it difficult to draw up key words and phrases, then go the opposite method: create a page for keywords.
Keywords should be placed in the text throughout the page, from top to bottom. Three or four words at the top, but not in any way not in a row, otherwise the search engines blacklisted, and a pair in the middle and bottom of the page. Place them among the other text so that they occur in each sentence.
Example header:
"Web site promotion. How to untwist the site using the banner exchange networks. Tips for website promotion from scratch."
Remember that the search engine robot works on algorithms, and should not be on the page of 25 words to repeat the keyword 7 times.
Here are places in the page where we can safely insert the keyword.
1. URL of the page.
2. Tag "Title"
3. Use keywords in image file name.
4. Alt-tag in the image. It not only helps visitors to understand the meaning of the figure, but also indexed by search engines.
5. When using the java-script when opening a new window.
6. Each time a keyword is in the h1 tag page valued more highly. Further, when the first line on the web-page.
As we see, is not so hard to create quality pages for search engines. And if we do not like the statistics of visits to the site, start to redevelop the site right now. Type a keyword in any search engine and analyze the html-codes the first 10 pages of search results. Look at all the details of which I mentioned here, and we'll be able to identify patterns.
Related Documents
http://arjudba.blogspot.com/2009/10/seo-link-building-directory-article.html
http://arjudba.blogspot.com/2009/11/affordable-search-engine-optimization.html
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