We are living in the shallow and the warmth Runlet, writing letters, seeking information, and occasionally creating our own content projects, often invisible and unknown depths of trends, in fact, shape the face of the modern Internet. So far we notice them when they float to the surface - for example, when a confrontation spammers and antispam percentage of letters that reach the recipients, catastrophic fall and people will again begin to use faxes (!).
Or when it turns out that as a result of the optimizer for a number of queries on the first pages of search engines can not find anything other than commercial offers. And more and more rankings begins to be determined advertising (in this case - optimization) budget.
Doorway - especially as the rule is automatically created page is optimized for a specific clause or group of queries and is used solely in order to entice a visitor from a search engine and then transport it to the target site. Most doorways are placed on free hosting or a domain of the third or fourth level. A person coming to this page, doorway, as a rule, automatically spreads to the landing page - in this case, the catalog page reseller traffic
Advertisers placing ads through it and get paid when visitors click through on ads some sites, moving with the advertiser's site. If its an advertising site or not is not enough (and it is never enough - even "Google"), the system begins to attract partners - sites where the same broadcast advertisements, possibly correlating with the theme of the Web sites and content pages. And the PPC-system is divided with a partner income received from advertisers. As long as we see, there is nothing wrong. Partners will receive the money, PPC-system receives its commission, advertisers are inexpensive and targeted traffic (visitors). Everybody is happy. But there is another link - resellers traffic. The fact that the usual PPC-system anyone in the partners do not take. This should be a real site with a non-zero traffic. So, resellers traffic (typically catalogs, wholly or mainly composed of PPC-boards), as a partner of PPC-systems, expanding our partner program, sharing revenue with those already infinitely small sites that "blow up" on their traffic .
And here comes a real disaster. Because the partners are "second level" is the very doorway pages that are already pretty foul of search engine results, and will continue to foul it even stronger.
Due to the simplicity and complete automating technologies, doorway pages can generate hundreds and thousands. So, in fact, happens - only manage to invent queries.
Why? It's very simple. If every doorway will host a dollar a month, then multiply it by a thousand. Or 10,000.
We can say that automatically generated doorway pages are often more relevant in terms of search engines, rather than "normal" sites that are not optimized specially.
What will happen?
Extradition on a high-frequency and / or commercially attractive queries "occupy" optimized site sellers. And the sellers are not limited to optimization of one site, but the fruit of dozens of similar sites, not just trying to get a good place to extradite, and the "hammer" the entire first page of search results (better - the first few pages), only their proposals.
But in general it does not change because of technology generation doorways too, not standing still. And under the existing criteria of relevance (content pages + index options) to solve this problem, it seems impossible in principle.
Where is the exit? Apparently, only in the recognition of the fact that "artificial intelligence" search engine could not resist a collision with a natural intelligence webmasters and SEO experts in the treatment of human estimated relevance.
Judging by recent statements, precisely in this direction began to move Yahoo!, Planning to radically improve the search by using its 90-million-user community. Let's see what happens.
Related Documents
http://arjudba.blogspot.com/2009/10/seo-link-building-directory-article.html
http://arjudba.blogspot.com/2009/11/affordable-search-engine-optimization.html
http://arjudba.blogspot.com/2010/05/tips-to-build-search-engine-optimized.html
http://arjudba.blogspot.com/2010/05/search-engine-promotion-terminology.html
http://arjudba.blogspot.com/2010/05/tips-to-create-successful-website-for.html
http://arjudba.blogspot.com/2010/05/search-methodology-finding.html
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