Search Engine Promotion Terminology

Boosts ranking
The method of indexing, in which the site gets not only in the index search engine, but in a thematic catalog.

Bridge-paging
The method of search engine promotion of the site with doorway and hallway pages.

Crawling
This term is denoted by the way, which is used by search engine, raising our site in its index. For example, deep crawling, instant indexing, etc.

Description
Description. Brief description to a specific page or the entire site.

Doorway page
Page created in order to come out on top in search engines to index. Built with an eye to the rules of search engines and can not move away from the site.

Frequency
Frequency. It is used only in conjunction with others, such as keyword frequency - the maximum frequency of repetition of key words on the page.

Hallway page
The page contains links to all the doorway pages. Application hallway pages can significantly reduce the time indexing of our site.

Index
A database search system, which stores all the information gathered by search engine robot.

Internet Catalog
Internet directory. Links to sites, divided by categories. Typically, each section follows a special person, so all sites got in the catalog, were of good content.

Keyword
Key words. Words that are more closely reflect the themes page.

Link Club
Club sites. Commonwealth sites of certain subjects. All the club members put on each other cross-references.

Meta
HTML tags that are used for indexing, almost all search engines.

QQW
Index Queries. Indicator specific keyword. Calculated by the formula, the number of requests * (number of requests / number of pages found on request).

Query
Unique user query to the search system. Terms can be as a separate word or short phrase.

Ranking Determination of site positions in the index. For example, if the two are absolutely identical in textual content, sites to create a different HTML content, they are one and the same query will appear in different places.

Relative
Relativity. The notional value of showing the effectiveness of indexing site.

REP
Robot Exclusion Protocol. Protocol Exceptions robots used for passive work with search engines.

Robot
Program search engine, which runs on the links and index information from Web pages. The results of the robot can be found in any search engine.

Search Engine
Search engine. The set of hardware and software that allows to find links to files on users' queries.

Site mirror
Mirror site. The search engine may refuse indexing of the mirror copies of the site.

Spamdexing
Standard test search robot, web pages, the use of prohibited techniques (hidden text, refresh, etc.).

Stemming
Ability to entice the search engine keywords. For example, the query "site", as will be found the word "site", "site", "site", etc.

Stop words
Stop words. Some search engines do not appear in their indexes and not allowed to search for particular words. Most often it is widely used words like "and", "a", "the", "www". This is to save time when searching for a query.

Submit
Note to the index page in the search engine.

Web Ring
Ring sites. Commonwealth of sites with the same topic. All members of the club put on our site a little navigation on the ring. On it the user can move to the next, previous and main sites of the ring.