After watching thirty users worldwide network, performing target search of sites, was found an interesting phenomenon:
The more attempts to take people to search for interesting material, the less likely a successful outcome.
The data speak for themselves: those who have made one attempt found the necessary information in 55% of cases, while users who sought twice, succeeded in 38% of cases.
Less than 25% of users took more than two attempts to search. As for those who still persisted and were looking for more than two times - they have not received the positive results.
Principal reason that people are trying to find more than once - to receive the information they type - "not found" or "do not have options." Most users will abandon further attempts to find as soon get similar responses. However, many still try to "search of happiness" for the second time.
When we first try to find 23% of users were the result of "not found".
Of those who continued to seek, 44% received a negative result for the second time.
Of those who continue to stubbornly, 50% for the third time did not find the required information.
Not helped perseverance and more highly motivated users - to 100% of them every fourth attempt failed.
Theoretically, when using a search engine, people improve their skills to work with her. In the end, every successful attempt - is a moment of cognition, the fact that helps to explore the features of this tool.
However, in practice it is not so. The fact that the useful tips designed to attract users to further search, in fact does not help. Many sites are placed such tips on the pages marked as "not found", so that users looking for other ways to search. Unfortunately, the existence of such "useful" recommendations do not increases the chances that the next attempt will be successful.
It is important to note that the methodology of the study to be quite significant. - People were intelligently directed to sites with content that interests them. As a result, one of the five who sought the information received the message "not found" at the first attempt, indicating that the fundamental errors in the design of the site.
Concludes: the key to success of the developers site is making Internet users to achieve desired results at the first attempt to search. We can say that the sites have reached this level, success is guaranteed.
Related Documents
http://arjudba.blogspot.com/2009/10/seo-link-building-directory-article.html
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http://arjudba.blogspot.com/2010/05/tips-to-build-search-engine-optimized.html
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